Podcast Guest Booking Kit 🎙
Every expert wants to be on podcasts, but most pitch like amateurs. You sell a done-for-you outbound kit.
Concept
Every expert wants to be on podcasts, but most pitch like amateurs. You sell a done-for-you outbound kit: email templates, tracking spreadsheets, pitch writing SOPs, and a follow-up schedule.
Micro-Capex Stack
- $0 using Google Docs, Sheets, and Slides
- Free Gumroad account to sell
- Canva for a clean cover design (optional)
48-Hour Validation
- List the kit on Gumroad at $19
- Share it in podcast guesting communities, Twitter/X, or LinkedIn
- Goal: 10 downloads in 48 hours — free or paid
Product Contents
- 5 proven cold outreach email templates
- Airtable or Google Sheet tracker
- 1-page guide on how to find, filter, and approach shows
- Bonus: booking SOP video using Loom
Scale Plays
- Bundle with a podcast pitch review service
- Sell agency licenses for teams or PR firms
- Affiliate with guest-booking platforms (Podmatch)
Pitfalls to Dodge
- Over-complicating the kit — most customers want plug-and-play
- Generic templates — make sure they’re targeted by niche
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