Pop‑Up TikTok Ghostwriting for Local Merchants

Concept

Local cafés, salons, and gyms know TikTok drives foot traffic but freeze at the recording button. You sell them ready‑made hook scripts and simple shot lists—think Mad Libs that convert viewers into walk‑ins.

Micro‑Capex Stack

• Canva Pro ($25) for branded templates
• Google Docs for script libraries
• Free TikTok account to showcase sample hooks

48‑Hour Validation

1. Post “Free: 3 TikTok hooks for your shop” in r/SmallBusiness and local Facebook groups.
2. Count DMs within 48 hrs; aim for five. Demand shows.

Launch Blueprint (Week 1)

• Build a 20‑script starter pack covering common promos (happy hour, new menu item, flash sale).
• Price: $99 for 10 custom hooks + shot list PDF + 15‑min Zoom walk‑through.
• Deliver via Canva link; upsell monthly refresh ($149).

Scale Plays

• Bundle with vertical video editing (hire Fiverr editor, charge $249).
• License a “Hook Library” subscription to social‑media agencies.
• Run a live workshop for chamber‑of‑commerce members—one‑to‑many revenue.

Pitfalls to Dodge

• Over‑customizing; keep hooks formulaic so you can crank them out.
• Clients procrastinating on filming—offer add‑on filming service if you like being on-site.