Q: My organic Insta reach flat-lined—what’s the quickest paid boost that won’t torch my CAC? - V.P.
Insta reach flat-lined? Turn your best Reel into a Meta Ads Manager Reels-only ad, retarget warm fans, layer a 1 % look-alike, and guard CPM < $3.50. Quick wins + a plain-English jargon cheat sheet inside.
❓Let’s get some jargon out-of-the-way first. There’s a complete jargon decoder at the end of this post.
What “flat-lined reach” means
Your new posts aren’t showing up in front of fresh eyeballs—unique accounts reached per post has plateaued or dipped compared to your 30-day baseline. It’s the algorithm telling you you’re out of the discovery loop.
CAC in plain English
Customer Acquisition Cost = total paid-marketing spend ÷ number of new paying customers during that period. Keep it below one-third of the average customer’s lifetime gross margin or you’re lighting cash on fire.
