Ask Me Anything

Q: Our packaging looks amateur on shelves next to competitors. What’s the quickest upgrade that won’t blow our budget? Christian V.

Packaging still screams DIY? Audit the shelf, slide on printed sleeves, tighten fonts, add one luxe finish, and test in-store. For pennies per unit you’ll look premium and move more units—without a $50k rebrand.

Q: We’re rolling out subscriptions. What’s the one metric to obsess over in the first quarter? H.Y.

Launching subscriptions? Obsess over 90-day retention—it predicts lifetime revenue better than any vanity stat.

two warehouse team members scrutinising palletised boxes before the CNY shutdown.

Q: Chinese New Year shuts my factory for a month. How can I stockpile without killing working capital? Robert

Your factory goes dark for a month during Chinese New Year—here’s how to stay in stock without torching cash.

night-owl team call with faces from across the globe

Q: My remote team spans four time zones. Productivity is going down. What would be a simple fix before our team culture melts? Damon F.

Team split across four time zones and output crashing? Here’s the one-page playbook to fix it before morale snaps.

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