Ask Me Anything

Q: Trademark searches keep killing my favorite brand names, so what’s the fastest legit way to land on something certifiable? S.K.

Your dream brand names keep dying in trademark checks? Here’s the lightning-round system for landing a markable name without weeks of legal whack-a-mole.

Q: Our packaging looks amateur on shelves next to competitors. What’s the quickest upgrade that won’t blow our budget? Christian V.

Packaging still screams DIY? Audit the shelf, slide on printed sleeves, tighten fonts, add one luxe finish, and test in-store. For pennies per unit you’ll look premium and move more units—without a $50k rebrand.

founder laser-focused on a retention curve, with teammates on a video call.

Q: We’re rolling out subscriptions. What’s the one metric to obsess over in the first quarter? H.Y.

Launching subscriptions? Obsess over 90-day retention—it predicts lifetime revenue better than any vanity stat.

two warehouse team members scrutinising palletised boxes before the CNY shutdown.

Q: Chinese New Year shuts my factory for a month. How can I stockpile without killing working capital? Robert

Your factory goes dark for a month during Chinese New Year—here’s how to stay in stock without torching cash.

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