Ask Me Anything

Stripe just flagged my new subscription app for “high chargeback risk”; how do I keep the account alive? - B.L.

Stripe flagged you; act fast—pause risky traffic, tighten Radar, clear billing descriptor, enable 3-DS & AVS, refund whiners, email heads-up, track dispute ratio daily & show Stripe weekly progress to earn a grace window.

Q: My organic Insta reach flat-lined—what’s the quickest paid boost that won’t torch my CAC? - V.P.

Insta reach flat-lined? Turn your best Reel into a Meta Ads Manager Reels-only ad, retarget warm fans, layer a 1 % look-alike, and guard CPM < $3.50. Quick wins + a plain-English jargon cheat sheet inside.

two designers inspecting a glowing prototype box in a clean studio

Q: Our packaging looks amateur on shelves next to competitors. What’s the quickest upgrade that won’t blow our budget? Christian V.

Packaging still screams DIY? Audit the shelf, slide on printed sleeves, tighten fonts, add one luxe finish, and test in-store. For pennies per unit you’ll look premium and move more units—without a $50k rebrand.

founder laser-focused on a retention curve, with teammates on a video call.

Q: We’re rolling out subscriptions. What’s the one metric to obsess over in the first quarter? H.Y.

Launching subscriptions? Obsess over 90-day retention—it predicts lifetime revenue better than any vanity stat.

Read next